How can you use Hi-render 3D images in your property marketing materials? Discover our property marketing tips

In the competitive world of real estate, success lies in an effective marketing strategy. Estate agents are constantly looking for ways to improve their campaigns to sell properties or projects.

Here are the media used by agencies to communicate about their properties for sale and their advantages:

1. Real Estate Agency Website: your real estate marketing asset

The estate agency's website is often the first point of contact for potential customers looking for properties. Integrating 3D images on the website allows properties to be presented in an immersive and attractive way. Customers can view properties from different angles and appreciate the details of the interior and exterior design.

This helps to pique visitors' interest and encourage them to find out more about the properties available.

2. Social Networks :

Social networks are popular platforms for sharing visual content and an undeniable asset for your property marketing. By regularly posting 3D images or videos on platforms such as Facebook, Instagram and LinkedIn, you can reach a wide audience and generate engagement. 3D images capture users' attention when they appear in their feed, encouraging them to explore properties further and contact the agency to find out more.

Instagram:

To develop an effective real estate marketing strategy on Instagram for an estate agency, here are a few key steps to follow:

1. Creating a business account Make sure you create a professional Instagram account for your estate agency to access additional features such as analytics, action buttons and advertising.
2. Defining a content strategy Identify the types of content you want to publish on your Instagram account, such as property photos, virtual tour videos, customer testimonials, property advice, etc. Make sure your content is attractive, informative and engaging for your target audience.
3. Use of relevant hashtags Find and use hashtags that are relevant to your industry and target audience to increase the visibility of your posts on Instagram. Use specific hashtags related to real estate, the geographical location of properties, as well as popular hashtags in your field.
4. Engaging with your audience : Be active on Instagram by interacting with your audience through comments, direct messages and mentions. Answer questions, thank for positive comments and engage with users interested in your properties.
5. Using stories and reels Take advantage of stories and reels to share ephemeral, engaging content such as virtual tours, off-plan sales presentations, interviews with estate agents, special offers, etc. Stories and reels are popular formats on Instagram for capturing your audience's attention quickly. The use of high-quality 3D images is essential to capture the attention of your potential customers, create an impressive impact and set yourself apart from your competitors. In the real estate sector, a high-quality 3D image can increase attractiveness from 50 % to 100 % compared to a traditional image.
6. Working with influencers Yes, you read that right, partnerships with influencers can help increase your agency's visibility and attract new customers. Identify relevant real estate or interior design influencers and consider collaborations to promote your properties on Instagram.
7. Using Instagram advertising : Use Instagram ad campaigns to promote your properties to a wider, targeted audience. Segment your ads according to demographic, geographical and behavioural criteria to reach the most qualified prospects.

Facebook

Unlike Instagram, Facebook is less visual focusFacebook is a very popular medium, but it attracts an older audience and offers additional opportunities to promote your estate agency. You can use the same basic strategy as on Instagram, creating a business page, posting attractive images and videos, but with Facebook you can also run targeted ads to reach specific segments of your audience. Plus, you can take part in groups dedicated to real estate to share relevant content and start conversations with potential prospects. Organise occasional competitions can also help you increase your visibility and strengthen your presence on the platform.

Organising competitions and events Organise competitions or special events on Facebook to attract new subscribers and retain your existing audience. For example, you could organise a property photo competition with a prize.

Using Facebook ads : Use Facebook ads to increase the visibility of your estate agency and generate qualified leads. You can create ads to promote your services, available properties, events, etc.

Linkedin

For your estate agency, the content strategy on LinkedIn should focus on expertise and professionalism. Publish content that highlights your knowledge of the local property market, share advice and analysis on market trends, and offer articles or case studies illustrating your past successes.

In addition, use LinkedIn to build professional relationships by connecting with other real estate players, such as agents, brokers, investors and developers.

Participating in relevant discussion groups and commenting on the publications of other real estate professionals can also help you increase your visibility and boost your credibility on the platform. Finally, don't forget to optimise your personal and company profiles with relevant keywords and detailed information about your services and achievements.

Here are a few ideas:

1. Before and after images Share comparative images showing the progress of your projects, highlighting the improvements you've made.
2. Virtual tours Publish extracts from virtual tours of your properties, giving viewers an immersive experience of your projects.
3. Infographics Create infographics presenting key data on your projects, such as features, prices, floor plans, etc.
4. Presentation videos Share short videos showing your projects from different angles, with interior and exterior views and details of unique features.
5. Customer testimonials Include video testimonials or quotes from satisfied customers to reinforce the credibility of your projects.
6. Graphs and diagrams Use graphs and diagrams to illustrate relevant data about your projects, such as market trends, financial performance, etc.
7. Construction images Share photos of the progress of construction work to generate interest and demonstrate your company's professionalism.

By regularly publishing this type of visual content, you can attract the attention of your professional network on LinkedIn and reinforce your brand image as a real estate expert.

Don't forget the call to action on your publications on your networks:

The call to action (CTA) is essential for your agency's social media posts as it encourages users to take action, which can be crucial in converting engagement into leads or actual customers. Here are a few reasons why the call to action is important:

1. Conversion: When users see a clear and convincing CTA, they are more likely to click on it to find out more about the property or to contact the agency. This can increase the chances of converting prospects into potential customers.
2. Engagement: A well-formulated CTA can encourage users to comment, share or like the publication, which can increase the overall engagement of the publication and increase its visibility to a wider audience.
3. Orientation: A CTA directs users to the next step they want to take, whether that's visiting a website for more information, signing up for a guided tour or getting in touch with the agency. This makes the process easier for interested users.
4. Measuring effectiveness: By using specific CTAs, estate agents can measure the effectiveness of their publications on social networks by tracking the number of clicks, form submissions or phone calls generated by these CTAs. This makes it possible to optimise marketing strategies and improve future performance.

Here are a few examples of CTAs adapted to estate agency publications on social networks:

1. "Contact us to schedule a visit today!"
2. "Click here to discover all the details of this superb property."
3. "Sign up for our newsletter to receive the latest property listings before anyone else.
4. "Call us now for a free consultation."
5. "Explore our exclusive offers by visiting our website."
6. "Book your guided tour now by sending a private message."
7. "Discover our luxury properties in just one click".
8. "Don't miss this opportunity! Contact us for more information."
9. "Subscribe to our YouTube channel for exclusive virtual tours.
10. "Reply to this message to find out more about our special offers this month."

3. Image Sharing Platforms :

Still little used by estate agents and for property marketing, image-sharing platforms such as Pinterest and Houzz are popular destinations for interior design and architecture enthusiasts. By downloading 3D images from these platforms, you can reach an audience specifically interested in these subjects. Users can pin images to save them to their inspiration boards or share them with other users, which can generate more visibility for your agency's properties. What's more, as these platforms are not yet widely used by estate agents, you'll stand out from the competition and reach potential customers who are already in the process of buying a property.

Here are a few reasons why Pinterest can be good for you:

1. Visual Platform Pinterest: Pinterest is an image-driven platform, making it an excellent way to visually showcase real estate properties. Users can discover and save pins featuring homes, interiors, decorating ideas and more.
2. Traffic generation Pinterest: Pinterest can drive traffic to your agency's website. When users find an interesting pin, they can click on it to go to the agency's website, which can increase the visibility of adverts and properties.
3. Inspiration for Customers Pinterest: Pinterest offers potential customers a source of inspiration for their future home. Pins can include decorating ideas, interior layouts, renovation projects, etc., which can help customers visualise their own space.
4. Easy sharing : Users can easily pin and share content on Pinterest, which can help increase the reach of your agency's posts. If a property is pinned by a user, it can be seen by their followers, which can potentially increase interest in the property.
5. SEO and Search Engine Optimisation Pinterest: Pinterest can also help your estate agency's search engine optimisation. Pins can appear in Google search results, which can increase the online visibility of the agency and its properties.

In short, Pinterest can be a valuable tool for your estate agency by providing a visual platform to showcase your properties, inspire potential customers, drive traffic to your website and improve your online SEO. However, it's important that you use Pinterest strategically and consistently to get the most out of it.

4. Customer Presentations :

To enhance your property marekging, at meetings with potential clients, 3D images can play a vital role in illustrating design concepts and space configuration options. Clients can visualise how their property could be laid out and decorated, which makes it easier for them to make decisions. 3D images are also an effective way of communicating the estate agents' ideas and proposals, boosting confidence customers in its capabilities.

A successful sales brochure:

Although digital property marketing is becoming increasingly popular, printed materials are still an effective way of promoting property. By using 3D images in brochures, leaflets and printed marketing materials, the agency can present properties in a professional and attractive way at face-to-face meetings or property events. 3D images help to capture the attention of prospects and encourage them to take action to find out more about the properties on display.

To create an attractive, professional sales brochure, it's essential to take care with both image and presentation. Here are a few tips to make your brochure stand out:

1. Elegant, modern design Choose a clean, modern and professional design. Use legible fonts and harmonious colours that reflect your company's identity.
2. High-quality visuals High-resolution images: Include high-resolution images that highlight your product or service. Choose attractive, relevant visuals that grab attention and reinforce your message. Unfortunately, we see too many pixelated images on some sales brochures, which can seriously compromise your professional image and show a lack of quality and professionalism. It is crucial not to underestimate this aspect.
3. Clear, structured organisation Divide your brochure into distinct sections to make it easier to read and navigate. Use headings and sub-headings to guide the reader through the content and highlight key points.
4. Hard-hitting, informative content Write clear, concise and persuasive content that highlights the advantages and benefits of your product or service. Avoid long paragraphs and focus on relevant, easy-to-understand information.
5. Graphics and infographics Use graphs, tables and infographics to illustrate your data and statistics in a visual and attractive way. Graphics make information more accessible and memorable.
6. Customer testimonials and recommendations Customer testimonials: Include customer testimonials, recommendations or quotes to reinforce the credibility of your offer and reassure prospects about the quality of your product or service.
7. Clear and convincing call to action Conclude your brochure with a clear and convincing call to action that encourages readers to take action. Use action verbs and simple, direct instructions.

Here are a few examples of well-designed sales brochures to inspire you:

Example 1

• Cover page: A catchy title, a large 3D image of the project, your logo
• Introduction: text explaining the project, table of contents, zoomed-in image of the building
• Content: Introduction to the location, mention of places in the vicinity likely to be of interest to your target audience (school, public transport, etc.), tell a story about the town or region where the project is located to make your customers want to move there / add emotional images to illustrate the location (children running in nature if it's a place surrounded by nature, boat on a lake if it's a place near a lake, etc.) project your reader into their future home.
• Content: Talk about the project / illustrate with plans - sections or facades - images of the project / talk about m2 of floor space, talk about materials for the interior: inform your reader about what he or she will be entitled to.
• Image content: create emotion / the more interior and exterior 3D images you have of your project, the more you immerse your future customer in your project, the more time you save selling it.
• Conclusion: finish with your contact details and how to get in touch with you to make an appointment.

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Example 2

Here the composition codes are the same as in example 1, but the design of the brochure is more image-based: use as many images as possible, less text, to illustrate your project and inspire your customer. If you don't have a lot of 3D images of your property, you can also add royalty-free images representing a lifestyle (family, couple, etc.) or a moment in life (cup of tea, glass of wine, a child on a swing, etc.). Create emotions so that the customer can project themselves into your project more easily.

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If you don't want to pay a company to do the layout for you, here's how a tool who can help you create one using templatesquickly:

https://www.canva.com/fr_fr/creer/brochures/

We've put together a free Canvas template for your property project

Discover our ready-to-use template for your property project! No need to start from scratch. Simply drag and drop your images, logo and text and that's it. Simplify your life and your real estate marketing and create professional real estate brochures in the blink of an eye. Download our template now and start creating your brochures hassle-free!

By following these tips and using the examples presented as inspiration, you can create a powerful sales brochure that showcases your company and attracts the attention of your prospects.

5. Email campaigns :

Email campaigns are an effective way of staying in touch with existing and potential customers. By including 3D images in property marketing emails, you can visually present the latest properties available on the market. 3D images grab recipients' attention and encourage them to click to find out more, which can increase traffic to your agency's website and generate qualified leads.

6. The importance of video in your sector now and in the future of property marketing:

Videos play a crucial role in property marketing by offering potential buyers an immersive and detailed experience of properties. They can highlight the unique features of properties, add sentimental value to your presentations, present spaces in a dynamic way and engage customers more effectively than simple static photos. You can distribute these videos across a variety of media to reach a wider audience and maximise their impact.

YouTube is one of the most popular platforms for sharing real estate videos because of its global reach and its ability to rank videos in search results.

Videos can also be shared on social networks such as Facebook, Instagram and LinkedInwhere they can be viewed, shared and commented on by users.

Your website is also an essential medium for broadcasting videos, giving visitors a captivating first impression of the properties available. By integrating videos into your marketing strategies, you can strengthen your online presence, engage your target audience and increase your chances of making successful sales.

Tips for making real estate videos effective and attractive :

1. Capture quality images Use high-quality equipment to capture sharp, well-lit images. Make sure properties are shown at their best angle. Or use high-quality 3D images, create zooming or left-to-right camera movements to create dynamics in the video (a video lasts a few seconds, so make sure the viewer doesn't get bored watching your video).
2. Use an engaging narrative Add a captivating narrative to guide viewers through the property, highlighting its unique features and strengths.
3. Choose the right music Choose background music that matches the atmosphere of the property and reinforces the emotion you want to convey.
4. Be concise and informative Keep videos short and to the point, highlighting the most important aspects of the property. Provide useful information such as size, price, amenities and special features. On average, you should have a 60-second video on your website. On social networks, where users' attention spans are often more limited, we recommend creating even shorter videos, generally between 30 and 40 seconds, to quickly captivate the audience and effectively convey the promotional message.
5. Use a variety of shots Vary the camera angles to give viewers a complete view of the property, including wide shots, close-ups and detail shots.
6. Highlight your lifestyle Showcase not only the property itself, but also the lifestyle it offers, by staging scenes of everyday life in the house or surrounding neighbourhood to immerse your viewer in the project.
7. Use special effects sparingly Add special effects and animations to make the video more dynamic, but take care not to overdo it so as not to distract viewers from the main purpose of the video.

Your time is precious: we've selected a few tools to help you create videos quickly and easily:

1. Canva Canva: Canva is an online graphic design platform that also offers tools for creating videos. With an intuitive interface and a library of templates and visual elements, Canva makes it easy to create attractive videos for social networks, presentations and much more. Access Canva here.
2. Adobe Spark Adobe Spark is an online application that lets you quickly create videos, web pages and graphics. With predefined templates, customisation options and a media library, Adobe Spark is ideal for creating promotional videos, tutorials and visually appealing presentations. Access Adobe Spark here.
3. CapCutCapCut is a free video editing application that offers a host of features for creating professional-quality videos directly from your mobile device. Available for Android and iOS devices, CapCut offers tools for cutting, pasting, slow motion, speed changes, adding filters, transitions and music. With its intuitive interface and advanced features, CapCut is perfect for users who want to explore a wide range of video creation possibilities. Access CapCut via the following link: CapCut.